Join us this Saturday, March 28th at Tatte Bakery in Beacon Hill for our second pop-up! At this collaborative Shop for a Cause Pop-Up, Becky of Pop & Circumstance and I will be donating 10% of our combined sales to a special non-profit, So She Did. Shop Becky's beautiful vintage finds and our new Spring Collection along with our Limited Edition Blue Rose & Pom Pom Collection created exclusively for this Pop-Up with Pop & Circumstance!
So She Did was started by a friend of mine, Victoria Song, as a resource and place for young women to invest in themselves, from the inside out. When Victoria started So She Did over a year ago, she initially asked me if I could contribute some advice to the early development of the brand. Once I learned more about the mission she set out to achieve with So She Did, I knew I wanted to be involved beyond providing design advice. Today, I help Victoria strategize how So She Did gets roll-out from a brand perspective.
Inspired by the call to action, “she believed she could, so she did,” So She Did aims to empower women to develop the confidence and courage to define their own measures of self-worth. This is a much-needed contradiction to the media and societal images shaping young women's perceptions of what makes a woman complete and praiseworthy. While fashion and beauty are fun to play with, it cannot be the source of self-confidence. Self-esteem does not come from what you wear or how you look but from within. So She Did helps women find their own voice, listen to their internal compass and empower them with self-authorship to define their own measures of self-worth.
So She Did encourages young women all over the world to share their proud and fulfilling moments and accomplishments using #SoSheDid. For example, I wanted to build my own brand; I believed I could, #soshedid. And this is just one reason why Becky and I feel so good about supporting So She Did. Not only do we believe in its mission, but we ourselves are following our dreams to build businesses that we are not only proud of but is also fulfilling.
We hope you are inspired by So She Did and will share you moments of self-worth. To learn more, go to www.soshedid.org.