October 1, 2015
Dear Friend & Loyal Fan,
We are excited to share that we just launched a brand new collection and posted 12 new small-batch sets up on our online shop. This collection is inspired by the natural beauty of Indian Summers in New England. Unexpected pairings of a warmer color palette with our crisp, clean found fabrics make this collection perfect for Fall suppers, picnics on the lake, and cozy fireside meals.
Since launching The Everyday Napkin only 10 months ago, we have grown beyond our wildest dreams. We are in seven local shops, including two West Elms in Massachusetts, and our online shop has reached fans across the country. This has challenged us to work through a growth spurt!
With this new collection you will find a couple adjustments that improve our product and our business. After using our napkins and seeing them in the hands and homes of all of you, The Everyday Napkin is now 7 inches. Our original size directly resembled that of a white paper napkin, but by increasing our dimensions slightly, our napkins are more functional and comfortable to use every day.
You will also notice our price has changed. It’s important for us to be working towards being a more healthy and sustainable company. This means not only covering our costs, but being able to invest back into our business, our ideas, our customers and ourselves. This increase allows us to grow our team and continue to hand make our product locally, right here in our Boston studio. Quality, care and attention to detail will always be a priority to us.
What started off as a simple idea has grown into a vision we are truly passionate about. We owe so much to our fans who believe in our product and our goals: cut back on waste, keep life simple, and make beautiful, functional everyday products. Thank you for being a part of this great journey and thank you for your business.
Happy Fall and we hope you enjoy our new collection!