As we gear up for our big Official Pop-Up Launch Party at West Elm, we're inspired by all of the love from our fans about how much you enjoy The Everyday Napkin’s style and functionality, so I wanted to share one of favorite things about our napkins with you - it's reusability.
Did you know as many as 51,000 trees per day are required to replace the number of paper towels that are discarded every day? Now, I know I’ll still be using paper towels for spills and cleaning, but I do feel better knowing that by using my Everyday Napkin with my morning coffee and lunch, I’m reducing my daily usage by a dozen or so paper towels—every little bit helps! So here’s the math; if every household in the US used just one less 70 sheet roll, it would save 544,000 trees each year. Can you imagine what that would look like in your back yard?
Paper waste fills our landfills: According to the US Environmental Protection Agency, paper made up the largest share – 31% – of municipal solid waste in 2008. While about half of paper waste is recovered for recycling or compost, the other half ends up in landfills, where it does not readily decompose.
I’ve never been one for New Year’s resolutions, but I think it would be a pretty cool and reasonable goal to use one less roll this year just by using The Everyday Napkin. It’s the little changes we can implement every day that collectively, can create large-scale impact.
Most importantly, The Everyday Napkin asks us to stop and think twice about our ability to reduce landfill waste and better our environment. What’s not to love about that?
-Maura
Sources: SC Johnson, People Towels, The Paperless Project